Our Story
Passionately creating genuine Italian pizza since 1985
From Naples to Your Neighborhood
'MellowGroove started from a dream: to introduce the real taste of Neapolitan pizza to London. Established by the Rossi family in 1985, our humble pizzeria was once a quaint, family-driven spot with recipes passed down for generations.
Marco Rossi, our pioneer, mastered the pizza craft on her journeys throughout Italy, particularly from skilled pizzaiolos of Naples—the pizza's hometown. Returning to the UK, her mission was to replicate the enchantment of Italian pizza, sticking to age-old techniques and top-notch ingredients.
Our journey began with just a 12-seat dining space, and even as we've expanded, our dedication to excellence and genuineness stands firm. We preserve the tradition of wood-fired ovens, prepare our dough from scratch every day, and select only the best ingredients available.
To this day, 'MellowGroove' is still operated by the Rossi lineage, with a second generation at the helm, leading our zealous crew. While modern conveniences have been adopted, the essence of our mission endures: to serve delectable, real pizza that unites families and friends.
Our Values
Quality Ingredients
We procure only the finest ingredients, ensuring their freshness and quality by partnering with local growers and Italian suppliers, delivering the true flavors of Italy.
Traditional Methods
Our pizza-making process honors tradition, with dough that undergoes a 48-hour fermentation period and is then baked in genuine wood-fired ovens.
Community Focus
Our belief extends beyond being just a pizzeria to being an integral part of our neighborhood, backing local ventures and fostering a place of togetherness.
Sustainability
Dedicated to sustainable practices, we strive to minimize food waste, use eco-conscious packaging, and encourage sustainable farming.
Meet Our Team
The dedicated individuals crafting our perfect pizzas
Marco Rossi
Owner & Head Chef
Inherited the business, trained in Naples, and has devoted more than 15 years honing our traditional recipes.
Isabella Garcia
Executive Chef
Italian-trained with a 12-year track record of culinary expertise, specializing in crafting dishes based on the seasons.
Luigi Ferrara
Master Pizzaiolo
Native to Naples and a pizza virtuoso for more than two decades, Luigi imparts his knowledge to all our aspiring pizza chefs.
Emma Johnson
Restaurant Manager
Passionately leading our service team, Emma guarantees an outstanding dining journey for every guest, combining professionalism with personal touch.
Alex Wang
Sommelier & Beverage Director
Oversees our beverage selection, known for Italian refreshments and impeccable pairings with our pizzas.
What Our Customers Say
Outside of Italy, this place serves the most genuine Neapolitan pizza. Its crust is divinely chewy and sports the ideal char marks of a true wood-fired oven.
John Smith
Appreciate 'MellowGroove' for their use of local, fresh produce and eco-friendly operations. The unique taste shines through every slice. The periodic specials are always an indulgent surprise!
Rebecca Miller
I've been a patron for ages and the excellence is consistent. The team greets you like kin, and as for the pizza, it's sheer perfection. The Truffle Mushroom is a must-try!
Nick Brown
Awards & Recognition
Premier Pizzeria of Carlton
Local Food Honors, 2019-2024
Top 50 Pizza Havens in the UK
Nationwide Dining Guild, 2022-2024
Certified Traditional Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2019
Eco-Friendly Establishment Award
Regional Environmental Business Group, 2021
Come Visit Us
Indulge in the flavors of true Italian pizza in a heartwarming, inviting ambiance